Wednesday, April 24, 2013

Course Details for MMM Course

MMM can secure your life in the right manner, it is one of the preferred courses that can help in knowing the marketing world. FMCG market is where you would provide your expertise; the industry is growing and has its own benefits in the long run. We at IMCOST ensure the students have the apt industry exposure required for completing this course. We provide 100% placement services that can help the students in getting their dream job. Placements are provided in the last semester, this is where the student selects the specialization in which he/she plans to complete her career.

Feel free to go through our website for more details on MMM Course. We have updated our website with latest details that can help you in completing the admission procedure.

Masters in Marketing Management

First Semester
  • Financial Accounting
  • Business Law
  • Cost Management & Management Control
  • Organizational Behavior
  • Principles of Management
  • Quantitative Methods in Management
Second semester
  • Personnel Law & Management
  • Managerial Economics
  • Production Management
  • Marketing Management
  • Research Methodology
  • Financial Management
Second Year

First Semester
  • Introduction to Computers / MIS
  • Effective Communication
  • Human Resource Management
  • Business Environment
  • Taxation
Second Semester
  • Advertising & Sales Promotion Management
  • Marketing Research
  • Consumer / Industrial Buyer Behavior
  • Retail Management b) Social Marketing
  • Sales Management
Third Year

Fifth Semester
  • International Marketing
  • Product Management/Industrial Marketing/Service Marketing
  • Marketing Strategy
  • Distribution Management & Marketing Finance
  • Special Studies in Marketing (Projects)
Sixth Semester
  • Entrepreneurship Management
  • Management of Environment & Productivity Techniques
  • Project Management
  • Strategic Management
  • Business Ethics

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